Any serious blogger or marketer, will tell you that building your list, is probably the most important task you can do for your business! And using some form of email marketing (customer relationship software) through a service provider like Aweber, MailChimp or GetResponse just makes sense. It’s a great way to keep in touch with your readers about new posts, contests, products, news etc.
Email Marketing Software
Most of the top email marketing service providers will have all the features needed to run successful email campaigns. Tools like email/newsletter templates, auto-responders,signup forms & performance tracking are the norm! For us the decision came down to the fastest/easiest to setup and use which came down to GetResonse! Now lets talk about email marketing metrics!
Positive Email Marketing Metrics
OPEN RATE - This is the number of your emails that were opened compared to the number of emails sent. The average open rate is between 14-16%.
CLICK RATE – This is the number of clicks on your link compared to the number of emails sent. The average click rate is around 4%.
CONVERSION RATE – This is the one that counts the most and depends on the aim of your emails. Did you want them to buy something or maybe just download a ebook? How many took your action?
Negative Email Marketing Metrics
BOUNCES - Number of emails not delivered to bad addresses compared with the number of emails sent. Try to keep this under 5%!
UNSUBSCRIBES - Number of people that unsubscribe from your email list compared with the number sent. The industry average is around 2% and better to let go then to do the next metric!
SPAM COMPLAINTS - Number of people that hit the report spam tab compared with the number of emails sent. Anything higher than 0.2% could get your emails blocked by Gmail or Yahoo.
Learning to read your email marketing statistics, will only help you get more positive results and less of the negative in your next email or newsletter. And this can only drive your business success higher! What is your favorite Email Marketing service provider and why?